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Urban Media Report: 11.10.08

AdAge's Marketer of the Year: Team Obama

AdAge's Marketer of the Year: Team Obama

Under Obama, Web Would Be the Way Armed with millions of e-mail addresses and a political operation that harnessed the Internet like no campaign before it, Barack Obama will enter the White House with the opportunity to create the first truly “wired” presidency. (WaPost) What Next for Database of 3 Million Barack Fans?  The numbers border on unbelievable: Nearly three-quarters of a billion dollars in donations and some 3 million people who opted in to become agents of change. (AdAge) Obama’s Online Ad Spend Approached $8 Million It turns out Barack Obama didn’t spend that much online, after all. According to Federal Election Commission filings cited by ClickZ, the Obama campaign spent just $7.97 million on online advertising before November, with most of the money going to search, ad networks and social networks. (Clickz)

Discovery’s OWN Wants Oprah Sooner Rather Than Later  Now that Oprah Winfrey is gearing up for the launch of her first 24-hour cable channel, Discovery Communications’ Oprah Winfrey Network, in fourth-quarter 2009, the question is when will OWN get its shot at “The Oprah Winfrey Show”? (AdAge)

Talk show host Wendy Williams

Wendy Williams takes tv talk show national

Wendy Williams Show Shake Up, Co-Host & Production Staff Fired  Wendy Williams announced on the air earlier today that WBLS has fired her sidekick Charlamagne Tha God from her popular radio show, “The Wendy Williams Experience.” Williams began her program on a somber note by revealing that her controversial co-host Charlamagne, who has been a fixture on the nationally syndicated show since 2006, had been laid off. Williams blamed the layoff on the current financial crisis in the United States. (Sohh.com)

Hearst to Close Its Spinoff of O, the Oprah Magazine  The Hearst Corporation announced on Friday that it would shutter O at Home, a spinoff of its popular O, The Oprah Magazine, and word leaked of staff cuts at other Hearst magazines as the company grappled with the shrinking advertising market. (NYTimes)

Final Campaign Notebook: Wright Says the Media Exploited Him  Barack Obama’s former pastor complained Thursday that the media used him as a “weapon of mass destruction” in an attempt to derail Obama’s campaign for the presidency. (BAW)

Black TV Is Wearing Its Politics on Its Sleeve  Anchoring a special report on Black Entertainment Television on Wednesday morning, Jeff Johnson introduced a reporter stationed in Atlanta, Jina Johnson, and asked a casual question: “How are you?” “How am I?” Ms. Johnson (no relation) responded, smiling broadly. “How do you think I am? There’s a black president!” She pumped her fist in the air and said she had watched “us become a nation of believers” on Tuesday night. (NYTimes)

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