Tracy Morgan is hilarious, as usual. He also touches on the Mel Gibson rant fiasco.
Urban Media Mix: 7.16.10
‘Oprah Winfrey Show’ hits all-time ratings low
“The Oprah Winfrey Show” sunk to an all-time low in the most recent ratings report, falling below the 3.0 mark for the first time in the show’s history. The syndicated program averaged 3.8 million viewers for the week of June 28. (The Hollywood Reporter)
NeNe Leakes Reporting for Atlanta Television Station
The Real Housewives of Atlanta cast member NeNe Leakes is now reporting for 11 Alive News Today in Atlanta. She will be doing “fun, light-hearted feature stories,” which will air on the station through July 23, 2010. (The Root)
How Social Media Can Help Journalists Reach Ethnically Diverse Groups
The Pew Research Center released a report last week that confirms what Cristina Fernández-Pereda of El País and Natalie Hopkinson of The Root have known all along: Latinos and blacks lead all other racial and ethnic groups when it comes to texting and Twitter. (Poynter)
Levi’s Takes Its Work Wear on a Journey Along Pan-American Highway
This week five young U.S. Hispanics, clad in Levi’s new Work Wear line, are starting a journey along the Pan-American Highway from Alaska to Argentina that will end in a 10-week reality show on Discovery en Español. The promotion is Levi’s biggest effort yet in the Hispanic market. (AdAge)
Johnson Publishing President Steps Down
Six weeks after the arrival of former White House social secretary Desiree Rogers and two weeks after the naming of a new editor-in-chief for Ebony, Johnson Publishing Co. Monday announced the resignation of Anne Sempowski Ward, its president and chief operating officer. Ward was on maternity leave. (Richard Prince’s Journalisms)
